Optimized for Fressnapf’s Customers
This widget provides a simple way for pet owners to create a quick profile for their pets and receive personalized product recommendations from your catalog.
How It Works for Users
In the top right corner, users see a sticky button labeled “Add Your Pet”. The sticky button is always visible, no matter how far a visitor scrolls, so the feature is never “lost” on the page. From a user experience perspective, this ensures easy access at all times, inviting interaction without being intrusive.
Once clicked, the button opens a slide-in panel. This panel smoothly slides from the side of the screen, creating a modern and friendly interaction that doesn’t disrupt browsing. Here, customers can quickly enter details like their pet’s name, age, and breed. Based on this, the widget instantly recommends the most relevant Fressnapf products, tailored to that specific pet.
Why It’s Useful for Fressnapf
The combination of a sticky button and slide-in panel makes the experience intuitive: customers don’t have to leave the page, navigate away, or fill out long forms. It’s fast, engaging, and focused entirely on driving discovery of Fressnapf’s assortment. This helps Fressnapf strengthen its role as the go-to place for pet care, while also boosting engagement, conversion rates, and average basket size.
